Dishing up Distinction: Language Materiality and Multimodal Coherence in Elite Foodways

نویسندگان

چکیده

This paper arises as part of a discourse-focused commodity chain analysis elite foodways in the international airline industry. At center this critical intervention sits business class meal an epitomic manifestation contemporary privilege. As both fraught social hieroglyphic and complex semiotic assemblage, “premium” dining is articulated across different sites through range communicative practices modes. With mind, we examine language materiality plateware (crockery), flatware (cutlery), glassware, other tableware used for staging promoting services. The specific object our transmodal interplay between words things which helps generate cohesion coherence meals. kind textual unity “inter-semiotic harmony” key performative production order is, turn, central to classist distinction (elite) status.

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ژورنال

عنوان ژورنال: Frontiers in Communication

سال: 2022

ISSN: ['2297-900X']

DOI: https://doi.org/10.3389/fcomm.2022.885010